Seriously? Now the batteries have gone pro?

If you’ve been into Filmtools you may have noticed a line of professional batteries by the counter. No, not Anton Bauer bricks or some new tech hydrogen fuel cell. These are good, old-fashioned AA’s, AAA’s and 9V radio batteries.

Why would you bother with “Pro cells” when a regular alkaline will do the job? Well it comes back to the old adage, “A chain is only as strong as its weakest link.”Procell-Industrial-Box-10-AA-Square

Pro cells are certified to a higher standard than regular commercial batteries. That means they’re less likely to fail than a standard alkaline and more likely to put out reliable current to the device they’re powering.

And even better: they’re probably cheaper than the alkaline batteries you were going to buy? Why? Because they’re sold in bulk packs of 12, 24, or even 72 to a carton, so you’re getting a volume pricing break. Your average consumer isn’t going to want 72 9V batteries, but in production your wireless lab will chew through those babies like candy.

Now we hope that you never have to think much more about your batteries than which end to stick in the lab pack first, but if you’re in the middle of a million-dollar take and the audio cuts out…well you’re going to wish you’d got the pro cells.