Filmtools.com ramps up search, service, cost-saving features
With Internet sales driving unprecedented levels of sales growth, Filmtools has launched a redesigned e-commerce website that promises a more satisfying product search experience to go along with expedited checkout features, live chat, and free shipping on all orders over $500.
Developed by Silk Software, the same company that developed websites for the NFL, Disney and DreamWorks Studios, the new Filmtools.com has undergone a total revamp from updated navigation and customer engagement features to a new content structure and a reconfigured shipping platform.
“More and more we engage our customers through web interactions, so it is important that our site reflects Filmtools’ brand values,” said Filmtools CEO Stan McClain. “We pride ourselves on being able to anticipate our customers’ needs … and that idea is the underlying principle we used to guide the redesign.”.”
Filmtools.com’s attractive new look, which adapts to any screen size, allows for a more organized presentation of products and provides for faster browsing via a layered navigation protocol. Customers can now search for products on several levels: by brand, by equipment category, or by self-selected categories for directors, grips and indie filmmakers.
“Customers want to save time and expense at both ends of the sales process,” McClain said. “So in addition to shopper improvements, we revamped our shipping programs so that we can get orders out the door faster than we ever have previously.”
Finally, the new Filmtools site provides for live chat, a feature that brings another brand value – personalized service – literally to life. The site was beta tested for the last four weeks prior to launch.